In this episode of The Digital Executive, Brian Thomas dives into the fascinating world of media intelligence with guest Tan Sukhera, CEO and Founder of Piar. Based in New York, Sukhera brings a wealth of experience from his tenure at leading media intelligence companies worldwide. He discusses the transformative journey that led him to establish Piar, highlighting his diverse background from starting a marketing agency in Canada to becoming a news anchor in South Africa, and eventually, his pivotal role in media monitoring across the globe.
Sukhera sheds light on the critical issue plaguing the industry: the abundance of data without meaningful insights. With Piar, he aims to bridge this gap by providing actionable intelligence that aligns with strategic goals, moving beyond mere reporting for the sake of it. He elaborates on the challenges of traditional media monitoring and the innovative approaches Piar employs, leveraging machine learning and natural language processing to sift through data and deliver real value to clients.
Further, Sukhera discusses the importance of media intelligence in understanding public sentiment and market trends, emphasizing the need for standards aligned with the International Association for the Measurement and Evaluation of Communication (AMEC). He offers advice to organizations still hesitant to integrate media intelligence into their strategic planning, underlining the competitive advantage it brings.
Join us as Tan Sukhera enlightens us on making data meaningful and how companies of all sizes can leverage media intelligence to stand out in a crowded marketplace. This episode is a must-listen for marketing, social, public relations, and communication professionals looking to transform information into actionable insights.