In an insightful episode of The Digital Executive, Brian Thomas explores the innovative world of social media and intergenerational communication with Brielle Wohlenhaus, the visionary founder of CrossGen Media and a leading voice for Generation Z. Brielle shares her journey of eschewing traditional social media for LinkedIn, a platform she believes in for building a future while engaging professionally and effectively. Her mission is to empower individuals across all generations to bridge communication gaps, foster resilient mindsets, and leverage LinkedIn to its fullest potential.
Wohlenhaus delves into the genesis of CrossGen Media, pinpointing the prevalent generational disconnects in communication as her catalyst. She emphasizes the importance of using LinkedIn not just for networking but as a tool for genuine engagement and brand building. Brielle offers tangible strategies for businesses to enhance intergenerational communication, stressing the need for effective communication skills as foundational for success in any professional and personal capacity.
Highlighting her expertise in content creation, Brielle shares her approach to resonating with a diverse audience. Authenticity and relatability emerge as her content creation hallmarks, alongside practical advice for maximizing engagement through compelling storytelling and strategic messaging. Looking ahead, Wohlenhaus underscores the imminent role of AI in shaping the future of social media marketing and urges businesses to adopt innovative thinking to stay competitive.
This episode serves as a valuable resource for anyone looking to enhance their LinkedIn strategy, improve their communication skills across generations, and stay ahead in the rapidly evolving landscape of social media marketing.