In this inspiring episode of The Digital Executive, Aggie Tuxhorn, a seasoned marketing professional and the Senior Vice President, Chief Growth Officer at Citizens Bank of Edmond, shares her journey and insights into the banking sector's evolving landscape. With over a decade of experience, Aggie's transition to Citizens Bank was sparked by an unexpected encounter and subsequent mentorship with Jill Castilla, the bank's CEO, during an awards ceremony in New York. This pivotal moment led her to seize a unique opportunity to amplify her impact within the industry, moving from a larger organization to a community-focused bank where innovation and customer engagement are paramount.
Aggie discusses the critical strategies for expanding market presence, emphasizing the importance of understanding the target audience, differentiating from competitors, and adopting an integrated marketing approach. She highlights the necessity of patience and consistency in marketing efforts, debunking the myth of instant success in new markets.
Leveraging technology, particularly social media, has been instrumental in enhancing Citizens Bank of Edmond's growth and visibility. Aggie underscores the role of social media in shaping the bank's narrative and expanding its reach, praising Jill Castilla's pioneering use of the platform to connect with customers transparently and authentically.
Looking ahead, Aggie is particularly excited about the launch of ROGER, a digital banking platform dedicated to serving the military community. This initiative reflects Citizens Bank's commitment to 'do good, do well,' aligning with Aggie's personal and professional ethos. Through strategic marketing and community-focused projects, Aggie Tuxhorn is poised to drive significant growth and innovation at Citizens Bank of Edmond, contributing to the broader goal of serving and supporting underserved communities.
Join us as Aggie Tuxhorn delves into the nuances of strategic marketing in the banking sector, her collaborative efforts with a visionary leadership team, and her dedication to impactful projects like ROGER, all aimed at fostering community engagement and financial empowerment.