In this episode of The Digital Executive, host Brian Thomas welcomes Melanie Borden, a seasoned marketing strategist and founder of the Borden Group. Melanie discusses her strategic use of LinkedIn to transition from a challenging job market into establishing her own successful marketing consultancy. She shares insights into building personal brands and creating impactful opportunities through consistent and engaging content on LinkedIn.
Melanie also explores universal marketing strategies that resonate across tech, retail, and startup sectors, emphasizing synchronized messaging and storytelling to foster human connections. As a Forbes Agency Council member, she also delves into the evolving landscape of digital marketing, highlighting the shift from traditional lead generation to brand building as a cornerstone of modern marketing efforts.