In this episode of The Digital Executive, Brian Thomas explores the cutting-edge intersection of technology and beauty with Sonia Khemiri, the innovative mind behind Beautyque NYC and its VR extension, Beautyque Verse. Sonia discusses her groundbreaking use of virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) to transform the online beauty shopping experience. Starting her journey during the pandemic, Sonia aimed to create a bridge between digital convenience and the tactile richness of traditional shopping.
Beautyque Verse now allows customers to interact in a virtual space, offering a social, immersive shopping experience where users can consult live avatars, try products virtually, and shop with friends. Sonia shares insights on her entrepreneurial path, the challenges of bootstrapping, and her strategic use of technology to enhance customer engagement and satisfaction. Join us for a deep dive into how these technologies are set to revolutionize not only beauty retail but e-commerce at large.